I am Casiana, the founder of MUM MUAH and this is Carolina, my daughter.
MUM MUAH was born from the questions that I had as a new mother. Who am I? Who will I become? Step by step, I realised that I don't have to choose. I can be a mother and a woman at the same time. I discovered the freedom of having an active life even with a newborn, with the help of babywearing.
I am driven by the desire to create chic baby carriers, for the woman that wants to rediscover and embrace her femininity and her maternity, at the same time. Just like you!
You can be a Woman and a Mother! Be certain of this! And so much more! You are wonderful as a mother, because you are wonderful as a woman!
Today, you are a love nest for your baby!
Together, you are in a perfect symbiosis. It's like your hearts are in sync. You've really never felt like this before.
Every woman that becomes a mother, goes through this intense emotional rollercoaster. It almost feels like an initiation. A transformation from "The One That Was Born" to "The One That Gives Birth".
MUM MUAH is about every mother that needs to stand tall and reclaim her femininity, as she feels in a different relationship with her world. MUM MUAH is about you as a mother and your whole bouquet of emotions. About your relationship with the One You Were and the New You, about the One You Are Right Now! MUM MUAH is about your identity and the courage to find yourself, in this beautiful process of becoming.
It is natural to turn a product on all sides when we want to buy it, to notice materials, textures and to recognize the remarkable. However, an invisible stitch connects all the effort, all the turmoil and all the ways in which the idea of MUM MUAH is revealed, shining in the products themselves.
There is a lot of noise around the idea that it's hard being a mother and a woman at the same time. As if the two are mutually exclusive.
But you and me, we both know the truth. Becoming a mother is an Amplification of senses and capacities, that gives you the strength to overcome your limits on a daily basis. Limits that you didn't even know you had.
And of course, owning the responsibility for the life and well-being of your child is a challenge on its own. It's only natural to feel like you don't have time for yourself.
But it doesn't have to be like that.
And you definitely don't need to do it alone!
When the world expects you to be a woman and a mom on top of every little thing, we are here to help you. Let's wrap all your hopes and desires in a cozy and oh so chic embrace!
You will find that when you use a Mum Muah wrap for yourself and your baby, you begin to feel in balance!
Conceived as the natural extensions of the mother's arms, MUM MUAH woven wraps represent the incredible love bond between us and our babies. For the little one, cuddled inside his mother's arms, is the only place that makes sense for him to be. Think about why the baby feels safe to discover the world, close to your heart, in the rhythm of your steps, just like when he was still in your womb.
We are here to accompany you during the transition between "old-you" and "new-you". You are not alone on this path and you can feel that, just as you can feel the nurturing that comes first of all from your baby, this little bundle of joy, who not only changed the world, but seems to have created it from the beginning.
The sooner you will choose to use a Mum Muah product, the more you will fall in love and enjoy the unique benefits of this babywearing period with your baby.
Chic wear your baby!
You feel fulfilled, because you are attuned with your instincts. Being so close to your baby, helps you naturally read and respond to his biological and emotional needs. This way, both of you can enjoy the simple act of just being with each other!
You find that you can be an active mom, and you discover that babywearing gives you more time! The wrap is so easy to use that you can quickly put it on and get out of the house (after you practice at home when your baby is happy and calm). Imagine going shopping, going on trips with friends and family or just go visiting, with a calm baby. Dream come true? Definitely!
You reconnect with your chic self, that you were afraid you lost between nappies and burping cloths. Wraps and slings can help you look and feel elegant, like no other textile accessory. More than just fashion, wraps give you a sense of pride, a radiating delight of actually liking what you see in the mirror.
If you ever loved to be in the spotlight, by wearing something extravagant and out of the ordinary, then Mum Muah wraps my dear, are your cup of tea. You will stand out like never before!
At Mum Muah, we love and respect fashion trends, because even though all wraps and slings are made for the baby and the caregiver, our patterns are made just for you: that awesome fashionista inside of you, that just wants to come out and glow!
We use high quality natural fibres in our weave and blends (combed and Egyptian cotton, silk, cashmere, Merino wool). Come closer and we'll let you in on our little secret: sometimes, when we need an extra shimmer and shine, we use extra soft metallic fibers like rexor and lurex. Because we know how much you love to sparkle!
When we create a blend, we think of you and your baby's needs, that is why we strive to honor your perfect bodies. This transforms a Mum Muah wrap or sling, into a real "love nest"!
You are concerned to choose products from local businesses and we do it too. We choose to work with artists and collaborators that are closer to home.
We manually check each product before shipping because we want you to be completely satisfied with your purchase. To really feel pampered!
At MUM MUAH we:
Encourage you to listen to your instincts.
Support you to be with your child or children in the most natural way, used by all mothers for thousands of years: babywearing.
Inspire you to find your own rhythm trying to balance an active lifestyle, with everything else that comes with being a mom.
Trust yourself, trust the woman and the mother inside of you. Walk with your head held up high, holding your baby close, as you constantly discover and reinvent yourself.
Chic wear your baby!
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